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Replace your questionnaire with a conversation that starts the project

A client says yes. Start billing faster. One conversation captures scope, assets, timeline, and expectations before kickoff. No more email questionnaires that sit unanswered for days. Built with conversational forms and our AI form builder. Try it free.

What gets lost when you email a questionnaire

You send a Google Form or a PDF questionnaire. The client opens it, answers the first three questions, gets stuck on "Describe your brand voice" and closes the tab. Three days later you follow up. They fill in half of it.

You start the project with incomplete info and discover during the first review that they wanted something completely different. Meanwhile, you haven't billed a cent.

The problem isn't the client. The problem is the format. Questionnaires feel like homework. Conversations feel like progress.

The old way vs ioZen

The old way

  • Email questionnaire sits unanswered for days
  • Chase clients for responses, delay kickoff
  • "Describe your brand voice" gets a one-word answer or nothing
  • Weeks pass before you can start billing
  • First review reveals the brief was wrong all along

With ioZen

  • Send one link, client completes it in one sitting
  • AI asks follow-ups when answers are vague
  • Complete scope, timeline, and assets in hours
  • Kickoff faster, start billing sooner
  • Client record created automatically in your pipeline

A Monday morning with ioZen

Maria runs a design agency with four employees. Monday morning she opens ioZen and sees three new client submissions from the weekend, each one complete with project scope, brand guidelines, timeline, and budget range. Submission Intelligence has already tiered each one: the full rebrand is flagged VIP, the retainer onboarding is Standard, the single-page request is Quick Turn. Maria knows which onboarding track to give each client before she reads the first brief. No emails to chase. No half-filled Google Forms. She assigns each one to a designer and starts the week with actual work instead of admin.

What the client sees

A real conversation, not a form

IntakeBot

What type of project are you looking for help with?

We need a complete rebrand including logo, website, and social media templates.

IntakeBot

That's a big project. What's driving the rebrand? New direction, merger, or something else?

We're expanding into the US market and our current branding feels too local.

IntakeBot

Got it. Do you have existing brand guidelines or assets you can share? You can upload files here.

Yes, uploading our current brand book and logo files now.

IntakeBot

Perfect. What's your ideal timeline and budget range for this?

The numbers

What changes when intake is conversational

Questionnaire completion

35% 82%

Info completeness

40% 95%

Time to kickoff

5 days 1 day

The full pipeline

From first click to project kickoff

Client starts IntakeBot

Clicks your link

Record created

All answers structured

Contact saved

Client profile built

Card on board

Lands in your pipeline

Intelligence scored

AI assigns tier: VIP / Standard / Quick Turn

Routed to team

Assigned by service type

Submission Intelligence
VIP Full rebrand with web redesign
85
Standard Monthly retainer onboarding
62
Quick Turn Single-page landing page
30

Score breakdown

Scope complexity
80
Budget alignment
90
Urgency
70

Configured tiers

VIP Standard Quick Turn
Submission Intelligence

Know which clients need white-glove treatment before you read the brief

AI evaluates every new client by scope, budget, and urgency. High-value engagements get flagged immediately. Simple projects flow through standard onboarding. Learn more about <a href='/docs/guides/submission-intelligence/' class='text-primary underline underline-offset-4 hover:no-underline'>Submission Intelligence</a>.

Available on Pro & Business

Different clients, different workflows

Every client type gets the right experience

🤖 FlowApp Collects information ✦ AI Scoring Tier assigned Routes by intelligence tier Retainer Key Accounts Project Active Projects One-Time Quick Turn
See the Key Accounts in detail

Why this matters

Your $50k/year retainer client shouldn't wait in the same queue as a one-off logo request. Routing creates the white-glove experience your best clients expect.

Without routing: All clients in one pile. VIPs wait. Small jobs clog the queue.
With ioZen: Submission Intelligence determines each client's tier and routes them automatically. Key accounts get priority. One-timers go to quick-turn workflow.

Key Accounts Board

Your retainer clients get dedicated tracking and priority

Submitted

2

Q1 Campaign

Acme Corp · Retainer

VIP

Brand Refresh

TechStart · Retainer

VIP

In Review

1

Brand Refresh

TechStart · Retainer

VIP

Website Updates

GlobalTech · Retainer

VIP

Assigned

0

Kickoff Scheduled

0

Beyond intake: guide clients through onboarding

Mid-conversation, show the client a video walkthrough of your process. Display your terms of service for acknowledgment. Share a checklist of what they need to prepare before kickoff.

The intake becomes onboarding. Instead of "fill out this form and we'll get back to you," it's "let's walk through this together and you'll be ready to start."

This is not a generic chatbot. This is a structured conversation with educational content woven in. Content Blocks let you embed videos, images, documents, and instructional text at exactly the right moment in the flow.

One client, one record, full history

Each client intake creates a contact in Contacts with their full conversation, uploaded assets, project scope, and intelligence score. When they come back for another project 6 months later, you see everything.

Link the intake to a project in Records. Track deliverables. See status across all clients in one view. No more digging through email threads to remember what you agreed on.

Ready to set this up? Follow the step-by-step tutorial: Build a client intake system.

What's included

Contact & company info

Name, email, company, role. Auto-saved to Contacts.

Service-specific questions

Conditional logic shows different questions for rebrands vs retainers vs one-off projects

Document & asset uploads

Brand guidelines, logos, contracts, reference files. All attached to the client record.

Credentials (private)

Login details stored securely, AI never sees them

Content Blocks for onboarding

Videos, terms of service, checklists embedded mid-conversation

Submission Intelligence

AI scores scope, budget, and urgency to tier clients automatically

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